50 Billion Dollar Marketplace Meetings Were Achieved…

50 Billion Dollar Marketplace Meetings Were Achieved…

Brands asked, “Be My Franchise?”, hundreds of people became their own boss!

The Be My Franchise Expo, Turkey’s first and only exhibition in the field of franchising, continues to set the pace for the industry. The show opened its gates for the 15th time between the 12th and 15th of October 2017 with a record breaking 33,180 visitors. Be My Franchise is the largest franchise exhibition in Europe and the Middle East in terms of participator brands, square meters, and visitors. The show, supported by the Turkish Franchise Association (UFRAD), under the main sponsorship of Coldwell Banker Turkey, took place at the CNR Expo Center in Istanbul. 

The exhibition successfully gathered 269 brands and thousands of investors together under one roof encompassing an area of 22,000 m2 and became a launching point for new and longstanding franchisors, providing them with numerous investor opportunities. This year’s exhibition provided a Supplier section, which supported franchising brands with products and services.
The fair opening began with the arrival of the Minister of Development Mr. Lütfi Elvan, former EU and Government Minister Mr. Egemen Bağış, Chairman of the World Franchise Council Dr. Hatem Zaki, European Franchise Federation Chairman Michael Eyre, and Asia Pacific Franchise Confederation Chairman Dr. Alan Escalona. Additionally, delegations from China, Canada, France, Indonesia, Lebanon, Malaysia, Philippines, Russia, United Kingdom, Egypt, Argentina, Thailand, Spain, Austria, Mexico, United States, Brazil, United Arab Emirates, Colombia, Guatemala and other parts of the world were not only in attendance but took a big interest in Turkish brands.
Three important franchising summits took place in conjunction with the exhibition by the Asia Pacific Franchise Confederation, the World Franchise Council, and the European Franchise Federation. Over 50 franchising associations, finance ministers, and executives ranging from the Americas to China met at this year’s Be My Franchise Expo.
Medyafors Trade Fairs General Manager, Mrs. Aycan Helvacıoğlu said; “As Medyafors, we are proud to bring investors and brands together under the same roof, and give great importance to the development of the franchising system. Investors became their own boss and brands who were looking to expand left the exhibition happy. Thousands of meetings took place and agreements were signed. We have undertaken the mission to contribute to the development of the country’s economy for 15 years with this expo. The Be My Franchise Expo is one of the key franchise events in the world and the largest franchise exhibition in Europe and the Middle East.  
In its 16th year, between the 11th and 15th of October 2018, Be My Franchise Expo will continue to lead the franchise industry.”