What Are The Benefits Of Participating In An Exhibition / Trade Show?

What Are The Benefits Of Participating In An Exhibition / Trade Show?

Exhibitions/trade shows offer a grand platform for a brand to showcase their products or services and communicate their key message to target audience. For example, routine callings, mailing campaigns and other cold communication methods can get a bit annoying for any person who might not be in the right place to talk to you about your promotional activities. However, exhibitions offer an opportunity for brands to emerge and stand out with their exhibition stands and their stands help in engaging the visitors and impressive graphics grabs the attention of your target audience instantly.  Beside these advantages, exhibitions have some benefits for participators.  

1.    BRING YOUR AUDIENCE AND YOUR PRODUCTS FACE TO FACE
On one hand, your audience can directly interact with your products, ask questions and receive important information right on the spot. On the other hand, as we mentioned before you’ll be able to get a direct feedback from your audience right away.
2.    LEARN ABOUT NEW DEVELOPMENTS IN YOUR INDUSTRY AND YOUR COMPETITORS
Trade shows are a place for businesses to announce and display their latest innovations and developments – often developments that can have major effects on your industry as a whole. Great businesses are aware of their competitors, and trade shows are one of the best opportunities to connect with competitors and understand their sales strategy, their pricing, and the reasons for their success. In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at a trade show allows you to observe what your competitors are doing right and apply their tactics to your own business. 

3.    MEET NEW COMPANIES THAT CAN HELP YOUR BUSINESS
In addition to make new sales, you can connect with new vendors and contractors that can help your business grow. This makes a trade show a two-sided opportunity for your business – one to expand its sales, and to expand its supply chain.

4.    STRENGTEN YOUR BRAND
Trade shows are like a showcase for brands that provides a big opportunity to promote their products and services. From free giveaways to trade show displays, there’s no better opportunity to give your brand a sizable boost than a trade show. If you can design an exhibition stand that attracts the right type of attention, a single exhibition can be all it takes to change your brand from up-and-comer to established industry leader.

5.    CLOSE DEALS WITH NEW CUSTOMERS DURING THE SHOW
At a trade show, you’re dealing with prospective customers that are there solely to find good deals.  Unlike traditional outbound marketing, in which rejection is the norm, trade shows are one of the few environments in which your sales team benefits from an audience of prospective customers that are genuinely interested in buying your products and services.

6.    OPTIMISE YOUR SALES AND MARKETING STRATEGIES
Trade shows are an excellent opportunity to expose your sales team to hundreds of different prospects in a short period. If you want to test and optimise your lead generation strategy, you’ll find no better place than a trade show. Try several different sales pitches on prospects and you’ll quickly learn which ones work and which ones don’t, allowing you to perfect your sales strategies in just a few days for future trade shows and industry events.

16th Be My Franchise Franchising&Dealership Trade Fair provides these mentioned opportunities to brands who desire to give franchise, master-franchise, dealership or distributorship. In addition to this, the show also includes a large Supplier Sections and a Commercial Properties Sections, thus brands can connect with new vendors and suppliers. If you also would like to take part in this global event, you can contact us; 
 

Phone: +90 212 3462626   E-mail: info@bemyfranchise.com.tr

Source: https://www.displaywizard.co.uk/10-great-reasons-to-exhibit-at-a-trade-show/